Difference Between SEO and ORM

Simply put SEO is Search Engine Optimization which is the process of increasing the chances of your website/information/article, etc. to be listed in the first page or hopefully first in the search results of popular search engines such as Google, Bing, Yahoo, etc.

Online Reputation Management deals with ensuring the reputation / image, particularly the online image of a company/ an individual / a brand/ a service or product etc.

For further detailed information read ahead.

What is SEO ?

SEO stands for Search Engine Optimization. This is an emerging crucial process and a service being offered. Various search engines like Google, Bing, Yahoo, etc. have their own algorithms and rules for having priority when it comes to displaying results. the process of following them and making use of it to ensure your content/article/website is always listed in the front is SEO. Today the competitive business environment demands that any information be listed first or at least in the first page of the search results.

Why is SEO important?

A prospective customer or an information seeker always uses any of the listed search engines for the said purpose. When it comes to the mass market, the probability of success of a company, a product or simply the number of views of a website or a content inside the website or the advertisement in that website purely relies on the listing priority of the search engine. Any listing which is higher or at the first of the search result ensures higher level of success that the user will see that website or information. This is what runs the business or increases the online presence of it. A website listed behind, will suffer huge loss in terms of opportunity cost by simply being listed behind the competitor’s content/website.

Online Reputation Management:

ORM or Online Reputation Management is also an emerging process & a service being offered. The idea is to maintain a good online image & reputation of a company, a brand, a product or service being offered, or even an individual for that matter. Without ORM, if for some reasons the service user or a general public raises a complaint or posts his/her negative reviews / comments about the content in question, it will remain unaddressed, thereby creating an even more negative image on the company/individual/service.

How is ORM done?

  1. ORM is done by first gathering the information/article/reviews etc that has a possibility of affecting the image/reputation or simply the business prospects of the service/product.
  2. The second step is to first address the reviewer or content uploader about his/her experience, reasons for that post/comment or negative review. This way we get to know what the actual problem is.
  3. The next step is to reply with a solution to the problem with a solution or by offering a compromise such as: replacement of product, forwarding the concerns of the customer to the relevant after-sales persons, providing freebies / calling a redressing to the customer etc.
  4. Finally getting a rating / review after this whole process and also posting a reply comment that the issue is resolved, is to be done so that anyone who sees the particular content gets a good impression on the service/ company thereby not affecting the sales figures/ reputation.

Posted by Vijay Gladwin

Vijay Gladwin

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