How SEO and ORM brings customer to your business

SEO or Search Engine Optimization is the process of increasing the chances of your website/information/article to be listed in the first page or hopefully first in the search results of popular search engines such as Google, Bing, Yahoo.

Online Reputation Management deals with ensuring the reputation/image, particularly the online image of a company/ an individual / a brand/service or product.

SEO stands for Search Engine Optimization. SEO is a crucial emerging process and service every business requires. Various search engines like Google, Bing, Yahoo have their algorithms and rules for having priority when it comes to displaying results. The process of following them and making use of it, ensure your content/article/website appear in the top is SEO. Today the competitive business environment demands that any information be listed first or at least in the first page of the search results.

A prospective customer or an information seeker always uses any of the listed search engines for the said purpose. The success of a company is simply the number of views of a website or content. Inside the website or the advertisement on that website purely relies on the listing priority of the search engine. Any listing which is higher or at the first of the search result ensures the more senior level of success that the user will see that website or information. The result is what runs the business or increases the online presence of it. A site listed back will suffer a considerable loss in terms of opportunity cost by being contained behind the competitor’s content/website.

ORM or Online Reputation Management is also an emerging process & service. The idea is maintaining good company’s online image & reputation, or even an individual for that matter. Without ORM, if for some reasons the service user or a general public raises a complaint or posts his/her negative reviews/comments about the company, it will remain unaddressed, thereby creating an even more negative image on the company/individual/service.

ORM is done by first gathering the information/article/reviews that have a possibility of affecting the image/reputation or merely the business prospects of the service/product.

The second step is to first address the reviewer or content uploader about his/her experience, reasons for that post/comment or negative review. This way, we get to know what the actual problem is.

Next step is replying solution to the problem or offering a compromise such as replacement of the product, forwarding the concerns of the customer to the relevant after-sales persons, providing freebies / calling a redressing to the customer.

Finally, posting a reply comment that the resolved issue so that anyone who sees the particular content gets a good impression on the service/ company, thereby not affecting the sales figures/ reputation.

By availing SEO and ORM services for a considerable period will enhance your business opportunities. A true reverence always establishes peer recommendation, and thereby one satisfied customer will bring volumes of new customers.