Machine Learning for your Business Growth

Machine learning is a field of science involving areas such as Information Technology, Statistics, Artificial intelligence, Pattern recognition, etc. The basic idea is to enable a computational device such as a computer or mobile to learn from sample patterns or datasets, which will help it create an effective algorithm to solve the problem or to compute without user interruption. In simple words, the computer will process a given data/pattern by itself.

Applications: It is mainly used for mathematical optimization, computational statistics; Image processing, data processing, Digital & analogue signal processing, Optical character recognition, Search engine algorithms, E-mail spam filtering, network firewall, and data mining. It helps us with predictive analysis/analytics, predictive modelling, and any sorts of forecasts such as financial forecast, sales forecast etc. Thereby using the machine learning-driven applications will improve your process efficiency.

Consumer Behavior: Consumer behaviour deals with whom? (A person, a group, an organization) buys/sells/uses/ what? (Products, services, ideas) and why? (To satisfy their needs, wants) and how this whole process has an impact on the life of the consumer. The aim is to understand the buying & consumption pattern of the consumers, understand their needs/wants/motives to buy/sell/use a particular product, and to understand what type/category of consumers visit the business physically or digitally. With this know-how, businesses can optimize their sales pitch and sales efficiency.

Website Machine Learning: As the name suggests, website machine learning is the artificial intelligence of a website, it refers to the ability of the site to perform specific tasks without human interference. Website such as Facebook and Google employ sophisticated algorithms that enable the website, on the whole, to react differently to different users in different scenarios. Today machine learning is the need of the hour for sites because they are required to take decisions/do processing works on their own with the amount of site volume.

E-Commerce: E-commerce is performing business in electronic form. E-commerce is a facilitator of electronic trade which uses “portals” which are websites, but they offer more features such as electronic transactions/payment options, and they offer user login capabilities for a customized shopping experience. Website machine learning is employed here for analytics such as consumer behaviour, demand, purchase/consumption pattern, pricing strategy, income/expenditure analysis, and general web-analytics such as areas of interest within the website window area which will lead to decisions towards effective utilization of the site.

Robotic Process Automation: Robotic process automation is one of the most sought after services in recent days. With the advent of Machine Learning Technologies and people using technology to optimize their working time, robotic process automation helps business to reduce time by performing the repetitive and laborious tasks quickly and efficiently without human intervention. RPA is a game-changer for companies since it reduces human resource cost drastically and enables the management to allocate the resource for more research and development purposes.